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BUILD PODCAST AWARENESS FOR A NEW GENERATION

Spotify challenged us with engaging Generation Z through a compelling brand or product campaign which encourages our young audience to listen to more podcasts as they are today, or creating the podcast format of the future.

ROLE:
 

  • Strategist 

  • Ideation

  • Art Direction 

  • Copywriter 

Spotify launches a mentorship/education category called “Spotify U” for Gen Z providing a blueprint for success.

Gen Z is always maximizing their time and learning experience outside of the traditional classroom.

”Spotify U” will promote the importance of accessible mentorship and education through our #BeLike campaign.

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