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BUILD PODCAST AWARENESS FOR A NEW GENERATION
Spotify challenged us with engaging Generation Z through a compelling brand or product campaign which encourages our young audience to listen to more podcasts as they are today, or creating the podcast format of the future.
ROLE:
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Strategist
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Ideation
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Art Direction
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Copywriter
Spotify launches a mentorship/education category called “Spotify U” for Gen Z providing a blueprint for success.
Gen Z is always maximizing their time and learning experience outside of the traditional classroom.
”Spotify U” will promote the importance of accessible mentorship and education through our #BeLike campaign.
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