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UNITEFIT: CLOTHING FOR EVERY BODY | D&AD SHIFT
Adidas tasked D&AD Shift NYC to create a holistic campaign across digital, social media, and online retail/in-store to increase awareness, drive demand and engage communities around the existing UNITEFIT offer. We created 'EXIST BEYOND U', a social media activation and campaign that would communicate the UNITEFIT mission and redesign the retail experience for a more inclusive brand atmosphere.
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