Shift Studio reached out to Alumni from London, New York, and Sydney to take part in a client brief for HSBC. HSBC asked how they can better communicate their sustainability goals to customers in a balanced, transparent, and non-cliche way. 

 

Our insight led us to find that most people are not aware of the sustainability objectives from HSBC. In order to make that information more pertinent, we ideated to bring it to the consumers doorsteps with disruption and clarity through technology, intentional brand partnerships, and a sustainable shop .