Mailchimp launched their “Give Where You Live” initiative and partnered with NFL players throughout the country to support the important work of local organizations in six key markets: Atlanta, Buffalo, Detroit, Chicago, Los Angeles and Philadelphia. 

​

To raise awareness Kin strategized and created an animated website that gives back to these small organizations, while acting as a map of resources to push consumers in the right direction to the best nonprofits right under their noses.