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GIVE WHERE YOU LIVE
Adidas tasked us to create a holistic campaign across digital and social media, community and retail / in-store to increase awareness, drive demand and engage communities around the existing UNITEFIT offer.
“EXIST BEYOND U” would communicate that UNITEFIT is
for everyone as much as it is for anyone, and that collectively, or as an individual, UNITEFIT will help you present the truest version of yourself.
People want to know that the brands they wear understand them and the communities they belong to.
A social media activation and outreach to reinvest in and engage communities, and a redesign of the retail experience around UNITEFIT for a more inclusive brand atmosphere.
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