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BRIEF IN A DAY

In a session led by Droga5, with a brief set by The Case for Her & Refinery29
my group and I had just eight hours to create a series of Instagram posts to promote awareness of menopause and how it’s absence from mainstream media is detrimental to women, trans-men and non-binary people of all ages.

ROLE:
 

  • Strategist 

  • Ideation 

  • Copywriter

  • Creative Director 

National Menopause Day (October 18th), will be used as a day to support the overall health and wellbeing of people experiencing menopausal symptoms and educate the public as to why menopause is not a taboo.

Public to take a pause on national menopause day to open dialogue surrounding symptoms caused by menopause.

Cultural mistreatment has left people in the dark about the symptoms of menopause.

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