Textured hair is more than common in the United States but is not a part of the curriculum in the majority of beauty schools. To highlight the underrepresented, L’Oreal tasked us with bringing this message to the forefront creatively. 

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Designing a spot that focused on stylists who specialized in the beauty of textured hair, made the most sense, as most stylists that specifically care for this hair type don't receive proper recognition. The goal was to educate and invite change, in  and behind the salon seat.