50 Shades of Fabulous
Private Birthday Soiree
Event Producer and Manager, Designer
CLIENT: Golden Age Hospitality
VENUE: RECREATION NYC
BUDGET: $3,500
RSVPS: 50
CAPACITY: 50
Create an intimate birthday atmosphere for old friends to catch up.
Deconstruct the key components of a conventional birthday party and reimagine them as an interactive game night.
The Execution
50 Shades of Fabulous was a mid-afternoon experience with touch points that highlighted vivid memories from the guest of honor.
As guests entered the room they were greeted with small bites and specialty cocktails that were named after a school, family pet, or first car.
Once inside, you were encouraged to grab a photo cutout of the guest of honor and pose for a flick. Games like connect four and fooseball kept every entertained, while others chose to indulge in classic candy from the 90’s, while they prepared their answers for “How Well Do You Know?” birthday edition.
The single hoop half basketball court was brought to life through simple decor and design that directly spoke to the playful nature of the honoree.